This new book by Alison Doyle “Internet Your Way to a New Job: How to Really Find a Job Online” is a terrific book and an invaluable resource for anyone who is looking for a job. Whether you think you are already Internet savvy, or if you consider yourself a newbie, Alison has tips in here that I’ll bet you didn’t think of. That’s in large part because the author is an expert career coach and an authority on how to look for a job. In fact Alison Doyle is About.com’s Job Search expert, so she’s seen it all and tried it all. She uses her hands on experience to give you the scoop on what works, what doesn’t and what’s worth your time.

The book is terrific because it does a great job of connecting “old school” job searching tools like resumes, interviews and cover letters with “new media” tools like LinkedIn, Twitter and Facebook. The book starts out with a chapter on building your professional brand, and if you don’t know what that means, then you should be buying this book! To quote Alison “In a nutshell, your brand is your online presence.” Too many job seekers think that their resume and references are their brand, but in today’s world, the first thing potential employers will do is hit Google to try to find out about you. So you need to craft your online brand and make sure that you have control over what they are seeing. Doyle will tell you exactly how to do this- what tools to use, and what pitfalls to avoid.
Internet Your way to a New Job is available in both a paperback and ebook (pdf) format at http://happyabout.info/InternetYourWaytoaNewJob.php The ebook normally sells for $14.95 but there’s a 20% discount on this site so you can grab it for just $11.95 (which is really a steal considering it’s got 139 pages of actionable advice). I don’t say this about every job searching book out there, but seriously folks, do yourself a favor and get this one!





