HiveFire, launched by a team of MIT engineers, enables companies to automate the organization and the curation of relevant industry content for internet marketing and social media marketing. HiveFire specializes in leveraging advanced technology to provide powerful means of managing information for corporate marketing executives.

HiveFire engineers and scientists work with machine learning, natural language processing, and information retrieval. HiveFire's team consists of engineers and researchers with experience from MIT, Google, Microsoft, Veritas, NetApp, Sun, Compete and other search-related technology companies.