Incentive Targeting, an early-stage startup, is revolutionizing targeted marketing by creating the fastest shopper analytics and offer management application for the retail industry. The company's novel, patent-pending, interactive, self-service platform allows marketers to create, manage, and measure the effect of promotional campaigns. For the first time, the capabilities and technologies of modern Internet marketing and advertising (self-service, pay-for-performance, real-time) are made available to the brick-and-mortar retail world. We are seeing market-leading results and a substantial return-on-investment with our initial customers and our investors include industry leaders.