EXPERTISE

Digital Marketing – Email, social media, multivariate A&B testing, Salesforce.com, marketing automation
Offline Marketing – Direct mail, public relations, trade shows, corporate events, presentations
Creative – Copy writing, web content, collateral development, Adobe Photoshop and Premier
Analytics/Research – Google Analytics, Google Adwords, Radian6, ROI, data mining, SurveyMonkey.com
Marketing Strategy – Positioning, segmentation, SWOT, brand building, budgeting, P&L

TRAITS

Execution – dynamic self-starter, able to prioritize and get things done quickly and accurately
Communication – enthusiastic presenter and negotiator, able to build rapport and trust
Creativity – flexible thinker, adept at solving challenges in novel and effective ways

SELECT ACCOMPLISHMENTS

Raised demand for Delta Dental products by 27% YOY through a nationwide integrated marketing campaign
Grew Delta Dental annual sales by $ 1,200,000 by partnering with VSP Vision and UNUM Life Insurance to market to small firms seeking bundled multi-line products at a competitive price
Increased Delta Dental annual sales of individual products by $ 1,850,000 by re-negotiating and managing an alliance with Costco for product distribution to Costco’s Executive Members

MARKETING EXPERIENCE

Senior Marketing Project Manager
Delta Dental of California, San Francisco, CA
2008 – 2011

Managed multi-channel marketing campaigns and led teams in project executions. Developed new and managed existing strategic alliances to expand distribution. Managed an online Resource Center and oversaw nationwide producer meetings to build market presence. Produced compelling sales tools and powerful presentations.

Marketing Manager
Fluential, Inc., Sunnyvale, CA
2006 – 2008

Managed Fluential’s marketing strategies and tactics to drive sales. Developed and managed a corporate website and oversaw all promotional collateral, presentations and product trainings. Drove lead generation and managed trade shows and public relations to build product awareness. Ran focus groups to understand user needs.

Marketing Intern
Fisher Investments, Inc., Woodside, CA
2005

Engaged high net-worth prospective clients to understand their needs. Communicated Fisher Investments’ value proposition and worked with Sales to define the best acquisition and portfolio strategy.

M.B.A. in Marketing, High Honors, GPA 4.00
Golden Gate University, San Francisco, CA
2008

B.A. in Economics, High Honors, GPA 3.84
University of California, Berkeley, CA
2005

Accomplished Marketing Strategist seeking to bring her 6+ years of marketing experience to a dynamic company to help it thrive and achieve desired goals.