Highly analytical, results-centric, and passionate marketing leader accomplished in developing and leveraging metrics to achieve on-target results for programs/initiatives. Efficient and organized manager with the ability to see the larger picture and think strategically. Influential, decisive communicator offering demonstrated expertise in networking and cultivating key relationships to uncover and secure opportunities. Project management experience in marketing and product development. Client and Partner management.
 
·        Propels high-performing teams forward to strengthen and sustain market share/visibility.
·        Collaborates with cross-functional business units to define and lead product roadmaps.
·        Effective in gathering market and customer data to determine go-to-market priorities.
·        Forward-thinking leader; an early adopter of social media as a strategic channel.
 
AREAS OF EXPERTISE
 
Product Marketing • Strategic Planning • Integrated Marketing • Branding • Content Strategy
Budget Management (Multimillion Dollar) • Product Launches • Direct Marketing • Social Media Management • Metrics/Analysis/Modeling • Business Development • Positioning
Client and Partner Manager • Organizational and Consensus Building • Viral Marketing
Product Development • ROI • Loyalty Programs • Customer Behavior and Opinion • Community Management

Syracuse University, B.S. in Communications
Columbia Business School, MBA in Marketing/Management/Entrepreneurship

Marketing; FT or contract. Strategy, planning, execution, measurement. Traditional and new media.