Online Marketing and Monetization Manager
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Project Description:

As the largest product support community, FixYa helps consumers to repair and maintain the things they own by enabling them to ask questions and get answers from passionate enthusiasts, subject experts, and professionals. Additionally, pre-purchase collaboration by our users within our community results in smarter decisions and happier customers.

The Online Marketing and Monetization Manager role is focused on identifying and executing new opportunities to drive rapid revenue growth in our premium services. This person will have control over marketing, product, price and promotion decisions to improve conversion:
• Track and analyze website behavior and product usage to identify optimization opportunities.
• Work with designers and developers to execute quick tests seeking to optimize results at every step of the conversion funnel.
• Work with Product Management to define product requirements and features for larger scale improvements.
• Establish reporting to measure success of new and existing features and functionalities.
• Develop business guidelines and operational processes for new product offerings.

Skills
The ideal candidate should have all the following skills:
• He or she MUST have proven experience in online marketing and website optimization at a consumer-based Internet start up
• Critical thinker and creative problem solver with a combination of good intuitive judgment and strong analytical skills.
• Demonstrated excellence in hands-on execution. Proven track record of successfully launching frequent improvements.
• Experienced running A/B tests and analyzing results to ensure optimal decision making with respect to key performance indicators
• Energetic self-starter results-focused individual who is ready to dive in and deliver tangible results from the start.
• Flourishes in high paced, demanding environments

REQUIREMENTS
• Graduate of an accredited 4-year college or university
• 4-6 years of relevant online marketing experience

Project Owner:

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