Intern, Search Marketing Primary Responsibilities:
• Identify (via interviews) and Document (textually and graphically) SEM campaign development and optimization Best Practices/Processes.
• Develop Portfolio of Dashboard charts built upon Coremetrics data/excel appropriate for generic and 5 vertical industry customers
• Develop basic Web 2.0 client management tools such as:
o Discussion Groups
o Document Sharing
o Scheduling
• Develop basic ability (excel or Coremetrics tags) to track results of variety of online marketing A/B tests